International Advertising Strategy-B&Q Essay Example | Topics and Well Written Essays - 2500 words

Worldwide Advertising Strategy-B&Q - Essay Example Then again, all together for the association to draw in clients from worldwide markets, it must guarantee that it showcases its items viably. Successful advertising infers that the association needs to perceive the way that it is serving various types of clients. Showcasing in an assorted economy calls for consideration on the various societies that make up the market (Mooij, 2004, 23). In this manner, an association ought to think about the various societies in the market before promoting its items. The business can satisfy this by utilizing the diverse showcasing ideas close by. For example, the business may guarantee that it comprehends the ethnic decent variety of the individuals. Moreover, the association could likewise guarantee that it promotes its items in various dialects that can be comprehended by the various clients that it means to reach. Different ideas that can be utilized incorporate examining the way of life of each focused on network, and tweaking the promotions so as to be relevant to each gathering of people (Tian and Borges, 2011, 111). This serves to guarantee that the promotions won't be culpable to certain networks. This is on the grounds that; while a portion of the methodologies utilized in certain networks might be relevant to the network, they might be unscrupulous in some different networks. The business ought to likewise think about the religion, accepted practices and estimations of the individuals. What's more, the association ought to likewise think about the living style of the individuals and their instruction measures. Hence, while picking the various types of promoting blend, the association ought to think about these showcasing ideas. B&Q is a worldwide organization that for the most part manages assembling and fixing of homestead apparatuses. The organization likewise fabricates cultivating segments, plants, and furniture hardware. Different instruments that are offered by the organization incorporate home improvement apparatuses and supplies. For B&Q to dispatch its items in Sweden and South Korea, it needs to showcase its items so as to build the consumers’ mindfulness. Successful showcasing of the items will require the association to consider the various societies of the two nations with the end goal that, the commercial will be pertinent in the two districts. The market circumstances in the two nations are likewise contrastingly with the end goal that, showcasing of items will require the organization to redo its notices and advertising efforts. For example, while in one nation innovation might be further developed and effortlessly utilized in promotions, in the other nation innovation might be poor and in reverse with the end goal that, it may not be conceivable to apply it in advertising efforts. Along these lines, the particular techniques picked for every nation ought to rely upon the financial status (Hunt,â 2012, 1). For example, in Sweden, B& Q encounters solid rivalry from a portion of its key rivals. Then again, in South Korea, the opposition is low and feeble. In this manner, B&Q should utilize progressively serious techniques for advancement in Sweden when contrasted with the strategies utilized in South Korea. While in Sweden, the crusade will for the most part focus on demonstrating to clients that its items and administrations are better than those of its rivals, in South Korea the ad battle will have chiefly center around expanding familiarity with its items to its rivals. Hence, this showcasing effort will require skill and information on drawing in clients to buy the results of the association. Moreover, the crusade wi

Toilet Paper Icebreaker Games

Tissue Icebreaker Games Social and business get-togethers can be unbalanced from the outset, particularly if members dont know one another. Icebreaker games can enable a host to take care of that issue and inspire guestsâ to get through their underlying social feelings of trepidation, prompting a profitable gathering or occasion. Attempt this bathroom tissue game to oil the social wheels. Get a Roll Youll need little arrangement. Simply snatch a full move of tissue from the washroom, and afterward: Take the move of bathroom tissue, pull off a few squares before giving it to someone else and requesting that he do the same.Continue this until all visitors have gotten a couple pieces.Once everybody in the room has taken some tissue, every individual checks the quantity of squares that she has snatched and afterward educates everybody that number things regarding herself.For model, on the off chance that somebody has three squares, he would share three things about himself. Give an Example On the off chance that you have an especially modest gathering, sparkle the conversation with a model, suggests Beat by Beat, a site concentrating on dramatization and theater. The site gives the accompanying model: On the off chance that Isabel took five sheets, at that point, she may state: I like to dance.My most loved shading is purple.I have a canine named Sammy.This summer I went to Hawaii.I’m extremely terrified of snakes. Beat by Beat says that you will likewise find out about members characters dependent on who took a more prominent number of sheets contrasted with the individuals who removed just a couple. Broadening the Game Initiative Geeks, a site concentrating on administration abilities and group building, recommends stretching out this apparently basic game to cultivate group building, work propensities, and social aptitudes. After all of theâ participants have removed a couple of bits of tissue and you have clarified the principles of the game, takes note of the site: You may hear giggling and moaning when some acknowledge they took such a large number of squares.End the meeting by sharing a hilarious good: â€Å"Sometimes abundance can be terrible for you!†Ask members: what number of you took more than what you realized you would require in the event of some unforeseen issue? What does that say about your way to deal with life in general?What are some intriguing things you have found out about your kindred members? You can break up awkward differentiations between those accumulating an enormous number of pieces and the individuals who just snatched a few. A short time later, have everybody toss their sheets into the middle, says Beat by Beat. This speaks to all the new data we presently think about one another. Its astounding how much social footing you can pick up with a basic washroom gracefully. Also, paying little mind to what number of sheets members detached, youre prone to have a lot of paper left on the move for your next occasion.

What makes you shudder And what are your commitments

What makes you shudder And what are your commitments Grammar Geeks I belong to a LinkedIn group called Grammar Geeks, where one of the most popular discussions right now, with 269 comments, is “What Makes You Shudder?”   Each of these 269 entries contains someone’s comment (or more often complaint) about a grammar gaffe. At first I was interested in some of the conversations…   but quickly, the conversation itself was the thing making me shudder.  In fact, I began to shudder each time another member of the group posted a complaint.   Even the word “shudder” began to make me shudder! from toonpool.com My shuddering at the shuddering forced me to look at my own way of being around grammatical errors.   Do people shudder when I let them know I am shuddering? A Turning Point for The Essay Expert At Unleash the Power Within, the Tony Robbins seminar I attended recently, I discovered multiple errors in the handouts we were given.   Believing I could make a contribution, I brought some of these errors to the attention of one of the staff.   This man pointed out, quite correctly, that the errors certainly did not prevent people from signing up for programs â€" in particular the ones that cost $10,000. “Why do you care so much about this?” he asked.   “Why is your focus on finding things that are wrong?” And “What would like be like if you started finding things right?” I took his comment seriously, and perhaps it was the corresponding self-reflection that had me shuddering at the relentless list of grammar complaints populating the Grammar Geeks conversation. A Shudder-Free Life?   Finding my Commitment Have I stopped shuddering at the things that have traditionally made me shudder?   Well, no.   But I am putting more attention on my commitment to effective expression in the world. I am also considering that there are bigger problems in the world to shudder about if I want to shudder â€" like the way we treat our environment, and the failures of our mental health system, and the hunger that still exists in the world side by side with opulence. And I still care deeply about clarity in writing and other verbal expression.   My job is to help people and companies say what they want to say, powerfully and precisely.   When I write, or when I edit someone else’s writing, I care that the final result is moving, compelling, and result-producing. Often grammatical correctness is required to produce an intended result.   An error in a resume, cover letter, or college application can be the difference between acceptance or rejection, an interview or no interview.   It can change someone’s life â€" maybe someone who is destined to find a cure for cancer, or discover new treatments for mental illness, or advocate for environmental issues (I have worked with people doing all of these things). As for the shudderers, I believe there is something to be gained from acceptance.   Not everyone will write or speak perfectly all the time, and I can accept them for who they are rather than putting distance between us with a shudder.   I think I’ll listen for the meaning of their words instead.   Because even with a grammatical error or two, I can hear what people are saying loud and clear.

Antiperspirants and Breast Cancer Old Myth Sees New Life...

Once again, the story is floating around Facebook that the using antiperspirants cause breast cancer. The claim states that cancer causing chemicals in the products enter the body through tiny nicks in the skin, thereby infecting the lymph nodes surrounding the breast tissue. The latest says to wash the underarm with soap and water before going to bed. According to the Facebook post, deodorants are fine; however, using antiperspirants is what increases the potential for breast cancer. It claims that most breast cancers start in the upper quadrants of the breast in the lymph nodes nearest to the armpit, because thats where toxins from the antiperspirants congregate. The Facebook floater also suggests that the reason women are more†¦show more content†¦Most shampoos, body lotions, and cosmetics contain some form of paraben. Not all studies agree about the effect parabens have on the human body, but the Food and Drug Administration (FDA) and Health Canada have ruled them safe at current exposure levels. Since not everyone finds a ruling by a government agency comforting, many paraben-free products are now available, including deodorants. They may just have to be kept in the refrigerator. Aluminum Aluminum is the active antiperspirant is antiperspirants, which, combined with deodorant, keeps one smelling fresh and clean. The question stems from whether aluminum is absorbed into the body, and does this absorption lead to cancer. Again, nothing definitive from the scientific front, but the concerns have largely been dismissed based on the reasoning that a persons body cannot absorb enough aluminum from antiperspirants to constitute a health risk. However, aluminum build up on clothing has been shown to create those lovely yellow pit stains, especially when it reacts to some laundry detergents. Using aluminum free deodorants and antiperspirants can alleviate this problem, but their actual effectiveness combating a persons perspirant becomes debatable. How well an aluminum-free product works depends on an individuals body chemistry. Does shaving put women at risk? Another point of contention says that mens underarm hair limits the exposure, since most of

Requirements of a business in International Trade - Free Essay Example

Sample details Pages: 4 Words: 1347 Downloads: 10 Date added: 2017/06/26 Category Business Essay Type Argumentative essay Did you like this example? An exchange rate is a rate at which one currency trades for another on the foreign exchange market. Rates of exchange are determined by demand and supply in the foreign exchange market. There are two extreme possibilities in exchange rate Fixed exchange rate. Floating exchange rate. 2.1 Fixed Exchange Rate Fixed Exchange Rate is a rate of exchange between currencies which is set by the governments rather than allowed to change freely with market forces. In order to keep currencies trading at the fixed levels, government economy authorities actively enter the currency market to buy and sell according to variations in supply and demand. Don’t waste time! Our writers will create an original "Requirements of a business in International Trade" essay for you Create order 2.2 Floating Exchange Rate The rate between two currencies that is allowed to fluctuate with the market forces of supply and demand. Floating exchange rates is uncertain as to the future rate at which currencies will exchange, because no one can predict rate in floating exchange rate. The uncertainty is due to increased popularity of forward, futures, and option contracts on foreign currencies. Floating exchange rate is also known as flexible exchange rate. 3. Example of Fixed Exchange Rate Lets have some clear idea of Fixed Exchange Rate by studying following example From the above figure we can say that initially the market of Australian dollar is stable, at 0.96 the supply of dollar is exactly equal to the demand of dollars. There is not need of government intervention to maintain the exchange rate. Assuming the demand of Australian beef is decreasing due to some reason and U.S citizen switch to other country for beef. In this situation Australian product shifts the U.S demand curve for the Australian dollar to the left. U.S demand fewer Australian dollars at ever exchange cost (Cost of an Australian dollar) as it is purchasing less from Australia than it did before. If there were no restriction on trade and assuming the price of Australian dollar were set in such a free market, the shift in the demand curve would lead to a fall in the price of Australian dollar, just the way the price of wheat would fall if there was an excess supply of wheat. U.S and Australia n government have committed themselves to maintain the rate at 0.96. To do so either U.S government or Australian government or both must buy up the excess supply of Australian dollars to keep its price from falling. In short, this works when government promises to act as the supplier or demander of last resort. It will ensure that the amount of foreign exchange demanded by the private sector will equal the supply at the fixed price. 4. Fixing the Exchange Rate Considering an example of an organization i.e. The Bank of Latvia The Bank of Latvia has chosen the fixed exchange rate policy for the implementation of monetary policy. Under this strategy, the Bank of Latvias intermediate target is the external stability of the national currency, i.e. the peg of the lats to the euro (at the rate 1EUR = 0.702804 LVL). The normal fluctuation margin around the fixed peg rate is +/- 1%. The Bank of Latvia performs interventions when the exchange rate of the lats exceeds the normal fluctuation margin of +/- 1%. Lats has been pegged to the euro from January 1, 2005. The Bank of Latvia ensures the external stability of the lats under free capital movement and unlimited convertibility of the national currency. Latvia has also established one of the most liberal foreign exchange and capital movement regimes in the world. Both foreign currency and lats can freely enter and leave the country, accounts can be opened in lats and foreign currency without any restriction and lets can be easily purchased and sold freely in exchange for the foreign currency. By this policy foreign investors can earn their profit in any currency without any restriction. 5. Why was the fixed exchange rate strategy chosen? A fixed exchange rate strategy is appropriate for the Latvian economy for other reason as well which are not related to the prospective participation in the EMU, therefore Latvia has maintained the above strategy. Firstly, a fixed exchange rate policy is appropriate for the small countries with an open economy, where foreign trade plays a very important role. In such countries , single major transaction may cause considerable short term exchange rate fluctuation, increasing foreign expenditure and risk. Secondly, in Latvias monetary transmission mechanism, the exchange rate channel affects consumer price dynamic considerably. That can be largely attributed to quite a high imports component both in Latvias consumption, as well as manufacturing. Having implemented the fixed exchange rate policy for the several years, it is evident that it was the right choice and this policy is still appropriate for the Latvian economy. 6. Advantages Disadvantages of Fixed Exchange Rate 6.1 Advantages of Fixed Exchange Rate. Any changes in the exchange rate can affect the market values of assets that are denominated in foreign currencies. This can increase the financial risks that a nations residents face, thereby forcing them to incur costs to avoid these risks. The possibility that variations in the market value of assets can take place due to changes in the value of a nations currency is the foreign exchange risk that residents of a country face because their nations currency value can vary. In above case if any company in Latvia had many loans denominated in Euro but earned nearly all their in Lats from sales within Latvia, a decline in the Euro value of the Lats would mean that Latvian companies would have to allocate a larger portion of their earning to make same Euro loan payments as before. Thus a fall in the Lats value would increase the operation costs of these companies, thereby reducing their profitability and +raising the likelihood of eventual bankruptcy. Therefore limiting foreign exc hange risk is a classic decision for adopting a fixed exchange rate. For example a company in Latvia that has significant U.S dollar earnings from sales in any of the US city but quite large loans from UK investors could arrange to converts its dollars earnings into pound through special types of foreign exchange contracts. The Latvian companies could likewise avoid holding of Lats and thus protect itself against variation in the Lats Value. Reduce risk in International Trade: As the rate of the exchange will be fixed so there wont be any risk in International trade, companies dont have to face high fluctuation of exchange rate. Government:-Fixed Exchange helps governments to keep the rate of inflation approximately to world levels provided there are not trade restrictions. Thus a fixed exchange rate prevents governments pursuing irresponsible macroeconomic policies. 6.2 Disadvantages of Fixed Exchange Rate. Large holdings of foreign exchange reserves required: Just to keep exchange rate stable countries require lots of cash or gold in their hand so that at the time of fluctuation in rate they can stable their rate. In this case government of that country have to hold different currencies in large proportion. Loss of freedom in your internal policy: The needs of the exchange rate can dominate policy and this may not be best for the economy at that point. Interest rates and other policies may be set for the value of the exchange rate rather than the more important macro objectives of inflation and unemployment. Huge pressure on under developed countries: There will be huge pressure to under developed countries by developed and developing countries to devaluate their rate at the time of inflation. Like wise unemployment problem rises in underdeveloped countries. Over Valuing: With fix exchange rates and an overvalued currency, the monetary authorities will be suffering a los s of reserves. It is this that causes balance of payments crises for governments operation under fixed exchange rate regimes. 7. Conclusion Under different circumstances, one can conclude that some nations like Latvia adopt fixed exchange rate regime for business in international trading while some nations allow the exchange rates to float. By adopting fix exchange rate the bank of Latvia is capable to maintain a stable lats exchange rate even in case of any external disorders.

Office Ergonomics Free Essays

Office Ergonomics Contents 1. Introduction 2. Office Computer Workstations 3. We will write a custom essay sample on Office Ergonomics or any similar topic only for you Order Now Computer Workstation Evaluation Checklist 4. Appendix A 1. Introduction Ergonomics is the process of designing the work environment to fit the worker, rather than fitting the worker to the work environment. The goal of this ergonomic program is to minimize accidents and illnesses due to chronic physical and psychological stresses, while maximizing productivity and efficiency. Cumulative trauma disorders (CTD) or repetitive motion strain injuries are musculoskeletal disorders that result from repeated exposure to physical stressors. Stressors affect tendons, ligaments, nerves, muscles and bones. Physical stressors in the office environment are caused by sustained awkward postures, repetitive motions, using excessive force or compression. 2. Office Computer Workstations The workforce population varies greatly in physical size and stature. The idea of the average size person is obsolete. Adjusting office furniture and office equipment help employees make changes in the office to ensure proper posture is maintained throughout the day. There is no single â€Å"correct† posture or arrangement of components that will fit everyone. However, there are basic design goals to consider when setting up a computer workstation or performing computer-related tasks. Consider your workstation as you read through this guide and see if you can identify areas for improvement in posture, component placement, or work environment. This guide provides suggestions to minimize or eliminate identified problems, and allows you to create your own â€Å"custom-fit† computer workstation. Good Working Positions: To understand the best way to set up a computer workstation, it is helpful to understand the concept of neutral body positioning. This is a comfortable working posture in which your joints are naturally aligned. Working with the body in a neutral position reduces stress and strain on the muscles, tendons, and skeletal system and reduces your risk of developing a musculoskeletal disorder (MSD). The following are important considerations when attempting to maintain neutral body postures while working at the computer workstation: †¢ Hands, wrists, and forearms are straight, in-line and roughly parallel to the floor. †¢ Head is level, or bent slightly forward, forward facing, and balanced. †¢ Shoulders are relaxed and upper arms hang normally at the side of the body. †¢ Elbows stay in close to the body and are bent between 90 and 120 degrees. †¢ Feet are fully supported by floor or footrest. †¢ Back is fully supported with appropriate lumbar support when sitting vertical or leaning back. Thighs and hips are supported by a well-padded seat and generally parallel to the floor. †¢ Knees are about the same height as the hips with the feet slightly forward. Regardless of how good your working posture is, working in the same posture or sitting still for prolonged periods is not healthy. You should change your working position frequently throughout the day in the following ways: †¢ Stretch your fingers, hands, arms, and torso. †¢ Stand up and walk around for a few minutes periodically. How to cite Office Ergonomics, Papers

Green Engineering Solutions in Construction

Question: Discuss about theGreen Engineering Solutions in Construction. Answer: Introduction With the massive rise in the pollution level of the whole world, scientists have been involved in several research activities in order to find solutions for minimizing the pollution and increase the sustainability of the world ecosystem (Hoffer 2015). The stream of engineering that deals with the design and construction of eco-friendly materials and structures that benefit the ecosystem on a whole is called green engineering. Nowadays, green engineering solutions are applied in the construction industry in order to design and construct buildings with the help of eco-friendly materials. In this assignment, a literature review has been conducted in order to analyze the applicability of green engineering solutions in the construction industry. Literature Review Zuo and Zhao (2014) have conducted their researchers on the basics of green engineering and its applicability in the construction industry. They have stated in their works that the construction industry plays a very important role in the growth and sustenance of population in a country. Moreover, the construction industry provides residential buildings, office and commerce buildings, roadways, bridges and others. These buildings are extremely important for the growth of population. However, there are a lot of harmful effects of these buildings on the ecosystem. During the construction stage, there are the problems of water and material wastage, noise, dust and others (Kibert 2016). Moreover, these buildings are mainly constructed by filling up regional water bodies. Owing to this, the pond ecosystem has been destroyed in many parts of the world. Again, after the constructions are over, the buildings continue to impact the environment by contributing to the rise in the greenhouse gase s, wastage of water, dust and others. The authors have emphasized on application of green engineering in order to solve these problems as much as possible. Figure 1: Energy Savings from LEED Certified Buildings (Source: Zuo and Zhao 2014, pp. 274) They have suggested adoption of certain tools and principles that would enable the construction industry to build eco-friendly green buildings. Some of the most popular green building tools are as follows: Leadership in Energy and Environmental Design (LEED, United States) BRE Environmental Assessment Method (BREEAM, United Kingdom) Green Building Council of Australia Green Star (GBCA, Australia) Green Mark Scheme (Singapore) DGNB (Germany) Comprehensive Assessment System for Built Environment Efficiency (CASBEE, Japan) Pearl Rating System for Estidama (Abu Dhabi Urban Planning Council), Hong Kong Building Environmental Assessment Method (HK BEAM), and Green Building Index (Malaysia) Figure 2: Conventional v/s Green Building (Total Cost and Cost Per Unit Floor Area) (Source: Zuo and Zhao 2014, pp. 275) Green engineering promotes the use of construction materials that are derived or prepared from natural materials. This is because, regular buildings are constructed with materials that are made up of silicon and the oxides of silicon. Although the silicon oxides provide strength and rigidity to the building, they are major air and water pollutants (Eichholtz, Kok and Quigley 2013). Too much silicon oxide in the air causes dust allergy in the land organisms including human and in the water causes choking and other hazards to the water organisms. On the other hand, green materials do not have such effects and can easily disposed of as well. Again, according to Zuo and Zhao (2014), green buildings provide thermal comfort, cleaner environment, lesser noise, low emission of greenhouse gases, conservation of energy and other important benefits that are needed to increase sustainability of the environment. Wang, Toppinen and Juslin (2014) based their works on the construction of the green buildings and their benefits in order to analyze the applicability of green engineering in the construction industry. They mainly based their research of tools and techniques that are needed to construct green buildings. They have described about the following factors that provide positive argument for the benefits of green buildings against regular buildings. Energy Conservation The authors have said that one of the most important benefits of green building is the conservation of energy. In green buildings, natural air ventilation and underground heat conservation techniques are used for entry and exit of heat and air as per the requirements (Alias et al. 2015). This saves the power cost for air conditioning devices, ventilation fans and others. Hence, a lot of electrical energy is saved. Figure 3: Benefits of Green Buildings (Source: Wang, Toppinen and Juslin 2014, pp. 352) CO2 Control In regular building, due to the respiration of the tenants, a huge amount of the CO2 gas is emitted into the environment. Green engineering promotes the use of green trees and plants around the buildings. These plants absorb the CO2 gas and emit O2 gas in the environment. Green Construction Material The authors have conducted their research on some wooden houses that have been built recently in the UK. They have reported that wooden buildings are much more cheaper and environment-friendly than regular brick and mortar buildings. Although some may argue that wooden buildings are not strong enough and obsolete, wooden buildings have their benefits for the sustainability of the environment as well (Huang et al. 2015). Recently, researchers have found certain techniques to build wooden houses along with some other materials that provide strength and sustainability to the building. One of these techniques is wood-steel hybrid. With the development of this particular hybrid, many construction companies have been eager to build green buildings owing to the cheaper construction and easily available materials (Ye et al. 2015). Moreover, throughout the world, initiatives have been taken in order to promote the green buildings in order to reduce the world pollu tion level and protect different ecosystems that help in maintaining sustainability of the environment. Conclusion Owing to the increasing pollution in the world, the ecosystems are getting destroyed and the sustainability of the environment is getting reduced. Green engineering solutions are trying to promote the green techniques that do not harm the environment and help to preserve the ecosystems. Initially, green engineering mainly dealt with design of eco-friendly materials that do not harm the environment. Now, after the research results suggested the benefits of green buildings, the green engineering solutions find significant applicability in the construction industry. However, there are certain limitations of the green construction. Most of the research activities have been conducted on the green engineering firms and sector where the main technical claims are mostly theoretical as well as biased. Hence, the applicability of green engineering solutions in construction industry is still under research it is expected that the applicability will truly be possible in the near future. References Alias, A., Mohamed, M., Yusoff, H., Amini, M.H.M., Aziz, M.A. and Rizman, Z.I., 2015. The enhancement of heat transfer of wood (Neobalanocarpus Heimii, Shorea Sp, Instia Palembanica Miq) of bio-composite materi als for green building in Malaysia.ARPN Journal of Engineering and Applied Sciences,10(1), pp.357-369. Eichholtz, P., Kok, N. and Quigley, J.M., 2013. The economics of green building.Review of Economics and Statistics,95(1), pp.50-63. Hoffer, E.R., 2015, July. Green building policy and real estate development: A causal mapping study derived from qualitative data. InProceedings of the 33rd International Conference of the System Dynamics Society, Cambridge, MA, USA(pp. 19-23). Huang, K.T., Huang, W.P., Lin, T.P. and Hwang, R.L., 2015. Implementation of green building specification credits for better thermal conditions in naturally ventilated school buildings.Building and Environment,86, pp.141-150. Kibert, C.J., 2016.Sustainable construction: green building design and delivery. John Wiley Sons. Wang, L., Toppinen, A. and Juslin, H., 2014. Use of wood in green building: a study of expert perspectives from the UK.Journal of cleaner production,65, pp.350-361. Ye, L., Cheng, Z., Wang, Q., Lin, H., Lin, C. and Liu, B., 2015. Developments of green building standards in China.Renewable Energy,73, pp.115-122. Zuo, J. and Zhao, Z.Y., 2014. Green building researchcurrent status and future agenda: A review.Renewable and Sustainable Energy Reviews,30, pp.271-281.

Extend Profits, Not Product Lines Essays - Brand Management

Extend Profits, Not Product Lines Extend Profits, Not Product Lines Market Segmentation To compete successfully in today's volatile and competitive business markets, mass marketing is no longer a viable option for most companies. Marketers must attack niche markets that exhibit unique needs and wants. Market segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to display similar purchase behavior. Market segmentation is the foundation on which all other marketing actions can be based. It requires a major commitment by management to customer-oriented planning, research, implementation, and control. The overall objective of using a market segmentation strategy is to improve your company's competitive position and better serve the needs of your customers. Some specific objectives may include increased sales, improves market share, and enhanced image. The authors, John A. Quelch and David Kenny do confess the lure of product line extensions. Line extensions come closer to meeting the needs of smaller and smaller market groups. Such products allow for something different. They sanction pricing breadth, aiming higher prices at select markets, with superior quality. They aid in fixing the excess capacity many firms are experiencing today. They offer short-term (short-lived) gain at low cost, catering to the desires of today's managers. They help to assure sufficient shelf space. Product line extensions also help to meet retailer's demands, providing packaging that will suit their particular marketing needs. Product Optimization Today, more than ever, the ability to develop and launch new products successfully and quickly is the key to business success. What makes a new product a success? What can be done to improve the odds of winning at new products in your company? A highly regarded success factor is product superiority. Premium products that deliver real and unique benefits to users are far more successful that me too products. It is impossible to pursue every market opportunity so you must make strategic choices based on customer needs, competitive opportunities, corporate objectives, and your firm's financial, technical, and marketing resources. Product Positioning You may accomplish an effective position by searching out unique marketing advantages, seeking new market segments that competitors are not, or developing new approaches to old problems. Your position must be based on real (e.g., lower cost, superior quality) or intangible (e.g., company reputation) competitive advantage. Product positioning is an important strategy for achieving differential advantage. Positioning reflects the place a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to consumers. Every product has some sort of position-whether intended or not. Positions are based upon consumer perceptions, which may or may not reflect reality. A position is effectively built by communicating a consistent message to consumers about the product and where it fits into the market-through advertising, brand name, and packaging. Positioning is inextricably linked with market segmentation. You can't define a good position until you have divided the market into unique segments and selected your target segments. Brand Equity and Image Assessment The most important assets of any business are intangible-including its base of loyal customers, brands, symbols, and slogans-and the brand's underlying image, personality, identity, attitudes, familiarity, associations, and name awareness. These assets-along with patents, trademarks, and channel relationships-comprise brand equity, and are a primary source of competitive advantage and future earnings. The brand is a distinguishing name and/or symbol (logo, trademark, or package design) intended to identify the origin of the goods or services-and to differentiate those goods or services from those of competitors. A brand signals to the customer the source of the product-and protects both the customer and producer from competitors who would attempt to provide products that appear to be identical. By developing strong and consistent images, well-regarded brands generate hidden assets-or brand equity-that give them distinct advantages. Brand equity is a form of wealth that is closely related to what accountants call goodwill. A brand is a promise made to its customers and shareholders. Promises that are kept yield loyal customers and produce steady streams of profits. Brand equity is initially built by laying a foundation of brand awareness-eventually forming positive brand images-and is ultimately maximized by high levels of brand loyalty. Brand image is everything. It is the sum of all tangible and intangible traits-the ideas, beliefs, values, prejudices, interests, features,

agustus essays

agustus essays Augustuss approach to change was effective in many ways that differenced from Julies Creasers. He was the general who dominated the strongest army that ruled the state. Augustus saw how diverse to the Roman polity civil war was. He understood that control of the legions by the civil government was necessary for the establishment of peace and order throughout the Roman Empire. He wanted to make some gradual change to make sure it wouldnt rise again. Augustus used a good approach when he chose to change the length of military service. The Roman legion became a specialized, long service force with an espirit decorp that earlier legions did not have. An officer witch Augustus personally appointed commanded to each legion, and the legionnaires pledged their allegiance to Augustus leader. Furthermore, Augustus recruited soldiers from the Roman provinces. Augustus reformed the provincial administrative system by creating a large civil service whose members came from a group of capable administrators that he had picked himself. Augustus had these new governors hold long terms of office in order to have sufficient long-term reforms. In order to hold back corruption, Augustus saw that the governors were paid fairly for their work. Their big financial problems problem facing Augustus was how to raise money for military wages and pensions. This financial problem was solved when he obtained Egypt as his personal possession. All the wealth of Egypt went directly to the imperial treasury. Therefore, Augustus directly controlled the imperial treasury. There was reliability on Augustus that funds would be paid. He also created new taxes to boost the government's income: a sales tax, and inheritances tax and slaves tax. Therefore, Augustus gradual change placed a big importance on the traditional religion of Rome. He believed that prosperity and peace in the state relied on ...

ABSTRACT ASSIGNMENT Example | Topics and Well Written Essays - 500 words

ABSTRACT - Assignment Example 557). They want to know what mediation mode is used in LD relationships as intimacy is a complex idea as conceptualized in many ways. METHOD: Research asked 67 heterosexual dating couples to fill-up a one-week on-line survey independently of each other. This method relies on self-disclosure but is thought to be more detailed and accurate in natural context. Participants were made to answer a forced-choice query. SUMMARY: The study concluded the interpersonal process model of intimacy (IPMI) has some validity. Intimacy in LD relationships is enhanced depending on how partners used concurrent and cognitive processes imaginatively independently of different interpersonal media available. EVALUATION: The study found how close relationships can still develop in LD relationships based on just a few factors which are more adaptive self-disclosures and idealized perceptions of their relationships. Behavioral adaptation is a key on how it affects the two factors mentioned but this is dependent on cue multiplicity, synchronicity, and mobility of communication medium used by LD couples. An insight is people in LD relationships tend to strive more than others. PURPOSE: The aim of the article is to allow students to engage in practical use of knowledge in advertising by deconstructing an advertising campaign of a big multinational corporation so the lessons they learn such as use of persuasion in advertising today will be longer-lasting. METHOD: The method as stated in the article is a short term paper of 10-12 pages in which students are to analyze the elements utilized in a corporate advertising campaign. These elements are those by Aristotle (logos, ethos, and pathos) and also by Cicero (the canons used in rhetoric, namely invention, arrangement, style, memory, and delivery). The idea is an applied or practical nature of the assignment will help to synthesize and

Current issue in financial reporting Essay Example | Topics and Well Written Essays - 1500 words

Current issue in financial reporting - Essay Example There are different types of financial statements that are critical in governance and businesses, the most important goal is to manage, control and account for any amount of money that accrue from the business (Alexander & Britton 2014). Financial statements refer to chronological and formal records of business or operational activities of a person, business entity or government departments (Ernst & Young 2014). There are three core financial reports that form an integral part in the financial reporting. Firstly, balance sheet, this settlement gives an organization report on its assets, liabilities and ownership equity at any given time. The goal of this record is to ensure that the management follows systematically the companys state of affairs in managing capital, assets and addressing its liabilities2. It is an integral tool that allows detecting any abnormality in balancing assets and liability and allows for prudent decision-making (Alexander & Britton 2014). It simply shows the financial position of a business in modern accounting practice. Secondly, is the income statement, the purpose of this financial report is to give a comprehensive statement on the revenue collection and expenses? As the number one consideration in financial reporting, it should be prepared within the stipulated time, comprehensive, relevant and reliable. The income statement has an immense importance to stakeholders, managers and government for various purposes. It allows for actual valuation of the businesses (Ishmael 2012). Thirdly, the statement of cash flow is an important accounting, reporting that characterizes the current financial accounting system. It allows managers to know how cash flows within and outside organization (Dunn & Stewart 2014). The two critical uses of this report are accountability of cash within and outside organization3. Secondly, it allows tracing which department consumes more operating costs and more importantly, informs on

Behavioral Systems Theory Utilization and Application

Behavioral Systems Theory Utilization and Application A body or collection of knowledge that is of most use in giving definitions and explanation to the profession of nursing is referred to as a nursing theory. Theories are based on assumptions made up of models, concepts, definitions, and propositions. Croyle (2005) defines a good theory as one that is logical, supported by a past research in the same field, consistent with everyday observations. Florence Nightingale is seen as the forerunner of nursing theories although she never really came up with any theory in action today. She wrote a book about her nursing experiences giving way to numerous nursing theories. This paper is about the utilization and application of a nursing theory in addressing a clinical issue. Of particular interest is Dorothy Johnsons Behavioral systems model (Johnson, 1980). This paper attempts to identify a clinical problem in the society and apply the principles of Johnsons theory in finding the solution to the problem. The issue identified is aggressive beha vior in the elderly living in long-term care nursing homes. In the nursing profession, theories form a very vital part of the system. The main aim of nursing theories is description, explanation, and prediction of nursing phenomenon. A good theory in this field therefore ensures better patient care, professionalism, and better communication between nurses and above all provides guidance on further research and education in the field. A good theory has provisions for foundations of the nursing practice to help in the generation of further knowledge and giving good direction to the field. A theory shows what we already know and what we need to find out thus in nursing, it plays a central role in caring for patients. Theories thus go a long way in the development of the profession. Dorothy Johnson is the proponent of the Behavioral Systems model. Born in Georgia on the 21st of august 1919, she received her A.A in 1938 from Armstrong Junior College. In 1942, she graduated from the Vanderbilt University with a B.S.N. she got her M.P.H. from Harvard University in 1948. She was involved in teaching pediatric nursing at Vanderbilt University before joining the University of California in Los Angeles. Johnson (1980) states that the eight subsystems of behavior are interdependent, interactive and integrated at the same time. According to her, humans are behavioral systems made up of the following seven subsystems: the achievement deals with setting and attaining goals while the affinitive forms relationships with others. The aggressive/protective has the function of responding to threats and providing protection to ones self while the dependency subsystem obtains necessary feedback about the self and goes ahead to recognize the need to depend on others. Whereas the eliminative part expresses feelings to the outside world and is involved in the elimination of wastes from the body system, the ingestive is involved in the intake of the ever so valuable nutrients and acquiring knowledge. The sexual subsystem is for recreation, development of gender based identity and having sexual relationships with others. In other words, the seven subsystems need to be in good conditions and in actio n for a normal healthy human being. Interaction between the seven subsystems is in turn interrelated and connected such that they influence each other in delivering their various duties. However, the seven subsystems do not go it alone as they are also acted on, significantly, by external factors. For Johnson, the environment is the main external factor as it includes anything and everything outside the person in question. The physical, socio-cultural and to some extent even the economic factors form part of the external actors on the subsystems. Aggressive behavior is a social issue and the society forms the major part of the external environment. The main role played by nurses is thus helping the affected individual return to the normal balance of the seven subsystems. To achieve the possible ultimate functioning behavior, the nurses at the care facilities have to make the social environment of the patients comfortable so they feel at ease. When the subsystem fails to develop fully and/or does not get sufficient supply of something, it easily falls out of balance. At other times there is discrepancy meaning that the subsystem is not doing enough to attain the end goal, which is being in the best state. Conflict between the components of the subsystem is not good for the body just as much as one of the subsystems being dominant in action over the rest. They are the major causes of imbalance in the subsystem that results in people not feeling well and consequently falling ill. In the case of aggressive behavior, the aggressive subsystem is dominant over the other subsystems. When this energy is not channeled in the right direction clinical issues arise. These can be witnessed in form of violence, or aggressive language (Croyle, 2005). Regulation of behavior is the best way for the person to get back the balance hence is well again. The nurses at the care facilities for the elderly have to pay attention to any changes in the behavior of their patients. Alteration of the internal as well as external environment while n some cases stimulation of the recovery process goes a long way in aiding the patient to return to the normal balance. The unfamiliar environment in the facilities sometimes causes aggressive behavior, especially amongst the elderly in the care facilities. Elderly people at the facilities need the nurses to help with the aggressive behavior (Croyle, 2005). It is Johnsons belief that the basic responsibility of the nurse is to support the patient restore balance when lost and in case of imbalance then, achieve the status quo, which would mean return to normal balance. Nurses, therefore, need to be patient with patients with aggressive behavior if they are to get to the cause of the problem. Most aggressive behavior is caused by anger and emotional stress. It is thus upon the nurse to create conducive external environment for the patient to open up. Thanks to research and the advancement of science, it is now easier to identify and pinpoint where the problem comes from. In her analysis and development of the theory, Johnson did not fail to mention the contribution and effects of the environment to the body. Here the environment is divided into external and internal, the internal being the subsystems while the external include anything outside the body. On health, the theory holds that a healthy person is one with a perfect balance and stability in the operations of the seven subsystems. The nurse has a role to play in the regulation of the balance whenever there is instability in the system. External and internal environments are the main causes of aggression or aggressive behavior. Various parts of the body contribute differently to aggressive behavior. The brain is the major controller of aggressive behavior. The brain is in charge of controlling expression of both automatic and behavioral components of aggression. This includes violent behavior and vocal expression. The brain picks up signals from both the external and internal environments and expresses them in form of aggression. Whenever the individual feels threatened or uncomfortable, they become aggressive in their talk, throwing insults, and demeaning words. It becomes worse when they turn violent to release the anger they have inside. By elderly people, we mean those from the age of 65 and above, most of which have retired. These people are normally seen as a bother to their loved ones as their needs increase from the normal. They thus need more care which cannot be provided at home so they are often taken to nursing homes where they can get the proper care. Because of old age and stress from retirement. These people have difficulty coping with the changes around them and their behavior changes. Some become aggressive while others develop mental problems making long-term nursing homes the best to take proper care of these individuals. There are numerous long-term care facilities ranging from mental institutions for the mentally handicapped to nursing homes where there are available facilities to assist them in their daily livelihoods. Most of these facilities are homes to the elderly and those with terminal illnesses. Of the seven subsystems, the aggressive part of their systems is more active than the rest. They thus face life-changing issues and try their level best to deal with the emotional as well as mental challenges. Nurses in these facilities are particularly faced with dealing with mental issues that come with aggression. Behavioral problems often arise from the patients effort to deal with his emotions or simply express them. The behavior ranges from repeating questions or phrases, humming, pacing up and down, to repetitive behavior. Aggressive behavior includes throwing things, punishing language and even hitting (Parker, 2001). Nurses in these institutions have to pay keen attention to such aggressive behavior and identify which of the seven subsystems is not functioning properly thus help these patients restore balance in their systems. It could be dependence, the attachment, or the aggressive causing a change in behavior. The dependence in the sense that the patient who was used to taking care of himself now finds it frustrating when he has to rely on others for all his needs. The attachment comes in when the patient struggles to form new relationships at the care facilities and being kept away from the existing relationships. Normally the patient plays a role in the behavioral system model of treatment but in dealing with mental complications, especially the ones accompanied by aggressive behavior. Most of the effort is required from the part of the nurse who has to be patient with the patient. Ones the subsystem causing the change in behavior has been identified, the nurse goes ahead to ensure conducive external environment to aid the patient to full recovery. The patient has to feel comfortable in the care facility because any irritation or discomfort agitates them. The patient is incapable of controlling their feelings or emotions and may be aggressive in expressing what they feel. The nurse therefore has a duty to stimulate the internal environment to be peaceful through the external. It is not easy to take care of mentally ill patients because the problem lies within their minds. The best way to help the patient is by finding out what changed in their past behavior. What happened before they became ill is crucial in determining the problem and adjusting the environment in an attempt to direct the patient to recovery of the balance in the subsystem. Depression is one of the commonest common mental-health problems in health facilities. Loneliness, fear of death, helplessness, frustration, anger, and hopelessness are some of the challenges of post-retirement faced by the elderly. Depression has many symptoms one of them having trouble falling asleep (Parker, 2001). These symptoms are often seen as complications and most people try treating them instead of observing change of behavior in the individual and restoring balance. Depression can be solved by improving the external environment of the patient. Mavis et al (2011) states that anti-depressants are available and can be used to treat depression. He continues to state that the elderly always have difficulties with their carers thus adding more problems to the recovery process. The nurse should involve the patient in support groups; give medication to stimulate recovery of the internal environment, and involving them in activities that spark their interests. Individual therapy and interaction with loved ones is vital for the recovery of these patients. Depression is a mental complication and just like others, it affects the mind. The nurses have a responsibility to try to stimulate the mind in the right direction to encourage quick recovery and development of the mental system. Mavis (2011) confirms that some of the causes of depression include illness, loneliness, an adverse life-event, and even some medication. According to him, depression is an insight to more cognitive problems that the elderly have to deal with. This is where the environment comes in. the internal, (subsystems), have to be kept in balance. The external environment helps the patient fit in properly and be free with the nurses. The patient opens up easily to discuss problems when the surrounding is to his comfort. Nurses have to help them fit in to the care centers. In conclusion, the behavioral system theory is very useful in the treatment of mental illnesses. The mind is affected by the bodys subsystems and ensuring restoration of balance in the subsystems will go a long way in treatment of mental illnesses especially among the elderly. Not being able to express their feelings to the carers is a big problem to the resolution of aggressive behavior. Improving their environment and making the patient comfortable calms them down and thus improve the internal environment as well.

Loss of Innocence in Heart of Darkness Essay -- Heart Darkness essays

Loss of Innocence in Heart of Darkness      Ã‚  Ã‚  Ã‚   Heart of Darkness is Joseph Conrad's tale of one man's journey, both mental and physical, into the depths of the wild African jungle and the human soul. The seaman, Marlow, tells his crew a startling tale of a man named Kurtz and his expedition that culminates in his encounter with the "voice" of Kurtz and ultimately, Kurtz's demise. The passage from Part I of the novel consists of Marlow's initial encounter with the natives of this place of immense darkness, directly relating to Conrad's use of imagery and metaphor to illustrate to the reader the contrast between light and dark. The passage, although occurring earlier on in the novel, is interspersed with Marlow's two opposing points of view: one of naà ¯vetà ©, which comes before Marlow's eventual epiphany after having met Kurtz, and the matured perspective he takes on after all of the events leading up to his and Kurtz's encounter.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Almost immediately after the start of the passage, the reader is exposed to the prejudices of the white inhibitors. The indigenous people of the area are repeatedly compared to animals, dehumanizing them and depriving them of the common respect that all people deserve, regardless of race or creed. On page 24, Marlow says "A lot of people, mostly black and naked, moved about like ants." Reinforcing this idea, he lends them other animal-like qualities, calling the sickly ones "creatures" and describing their movements as being "off on all fours...to drink," and even the act of drinking is described as the native having "lapped out of his hand," reminiscent of something a dog would do (28).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another interesting employment of language used by... ...s of the jungle, which sought to swallow him whole like the snake devouring its prey, sending it deeper within its body digesting it by stripping it of its layers one by one, paralleling the snake-like qualities of the river that drew Marlow deeper and deeper into its dark nothingness. And just like the Ancient Mariner, who is doomed to tell his tale for the rest of his life for the sake of penitence, Marlow, too, seems to retell his story of the tragic loss of innocence, of death and rebirth. Regardless of how many times the story had been told before it got to the narrator who eventually transcribed the events, it is one of great importance. It tells us that we must not judge a book by its cover, regardless of how convinced we may be of what is inside.    Works Cited Conrad, Joseph. Heart of Darkness. New York: Barnes & Noble Books, 1994.    Loss of Innocence in Heart of Darkness Essay -- Heart Darkness essays Loss of Innocence in Heart of Darkness      Ã‚  Ã‚  Ã‚   Heart of Darkness is Joseph Conrad's tale of one man's journey, both mental and physical, into the depths of the wild African jungle and the human soul. The seaman, Marlow, tells his crew a startling tale of a man named Kurtz and his expedition that culminates in his encounter with the "voice" of Kurtz and ultimately, Kurtz's demise. The passage from Part I of the novel consists of Marlow's initial encounter with the natives of this place of immense darkness, directly relating to Conrad's use of imagery and metaphor to illustrate to the reader the contrast between light and dark. The passage, although occurring earlier on in the novel, is interspersed with Marlow's two opposing points of view: one of naà ¯vetà ©, which comes before Marlow's eventual epiphany after having met Kurtz, and the matured perspective he takes on after all of the events leading up to his and Kurtz's encounter.      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Almost immediately after the start of the passage, the reader is exposed to the prejudices of the white inhibitors. The indigenous people of the area are repeatedly compared to animals, dehumanizing them and depriving them of the common respect that all people deserve, regardless of race or creed. On page 24, Marlow says "A lot of people, mostly black and naked, moved about like ants." Reinforcing this idea, he lends them other animal-like qualities, calling the sickly ones "creatures" and describing their movements as being "off on all fours...to drink," and even the act of drinking is described as the native having "lapped out of his hand," reminiscent of something a dog would do (28).      Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Another interesting employment of language used by... ...s of the jungle, which sought to swallow him whole like the snake devouring its prey, sending it deeper within its body digesting it by stripping it of its layers one by one, paralleling the snake-like qualities of the river that drew Marlow deeper and deeper into its dark nothingness. And just like the Ancient Mariner, who is doomed to tell his tale for the rest of his life for the sake of penitence, Marlow, too, seems to retell his story of the tragic loss of innocence, of death and rebirth. Regardless of how many times the story had been told before it got to the narrator who eventually transcribed the events, it is one of great importance. It tells us that we must not judge a book by its cover, regardless of how convinced we may be of what is inside.    Works Cited Conrad, Joseph. Heart of Darkness. New York: Barnes & Noble Books, 1994.   

Comparison Between Japan and America in Education

Every country perceives the importance of education. Any country that keeps their people uneducated or does not help to educate cannot make them as a responsible person. America and Japan both feel very strongly about education and that they need to have well educated people. Both of these countries have educational systems that are similar in some ways and yet very different in other ways. In order to understand the education between the two countries, it is useful to compare the system of the failure, school uniform, and entrance examination.First of all, there is a difference from the system of the failure between Japan and America. America adopts the system of the failure from the elementary school. When the teacher decides that the student should take the grade again because of his or her inadequate understanding for the class, the student must take the same curriculum. On the other hand, Japan does not adopt the system from the elementary school. The system is used from the hig h school. In Japan, the compulsory education is from the elementary school to the junior high school.Inside the period, the system of failure is not applied. In the case of the failure in Japan, thirty percent is the deadline in each test. In the system of the failure of the two countries, the primary education and the secondary education are completely different. However, from the higher education, the system is the same. Not only the system of failure, but also the school uniform is another difference. In Japan, almost all students wear the school uniform every day from elementary school to high school.It’s good for students themselves because they do not need to worry about their cloths every day. Their parents also do not care about the cost of the cloths. In contrast, almost all students in America do not wear the school uniform. Some private schools adopt the school uniform, but it is rare to see the uniform in America. As for the school uniform, there is no similarity. Furthermore, there are the difference and similarity in the entrance examination.In Japan, a lot of universities depend on the written test to measure the student’s academic ability. On the other hand, in America, many universities make a point of the student’s character. The essay is one of the good ways to make students express their own opinions. Although Japanese universities adopt the written test in the entrance examination, many high schools use the creative tests in the entrance examination to measure the students’ character. One of the good examples is the interview.Interviewer can know their character soon. Similarly, American schools use the telephone interview. In the entrance examination, there are the same ways and difference ways in the two countries. Although there are many similarities and differences between the educational systems of Japan and America, it is hard to declare that one is better than the other. It is useful to compare the educat ional system of the failure, school uniform, and entrance examination to understand the education between Japan and America.

Unemployment in Australia Through a Conflict Perspective.

Unemployment is a social problem in Australia, which affects a majority of society in many ways. Not only can it cause financial debt to families, but from there it can cause family breakdowns, social isolation, shame and it can even lead to violence. The Conflict theory perspective explains how unemployment can be caused by class and power by focusing on the inequality within society. The inequality sequentially predicts that the poorer members of society struggle to find employment, to be able to get education to find suitable employment and are. A social problem is an issue that is defined by society to be exactly that; an issue. This can range from issues such as murder; which is commonly agreed on in Australia, or to issues such as†¦show more content†¦The structure of society under the conflict theorists’ views defines distinctions between different classes. The power and authority taken by the upper class, by the rich and mighty, causes inevitably problems within the lower class of society. Deviance, crime, violence and poverty are what the lower class of society was becoming. Unemployment is a large issue within the lower class of society; this is due to the classes that have money; use it for education and to further their skills. The classes within society who are able to obtain better and further education to advance their skills are the ones that employees are seeking for their workplaces. The inequality between the classes is what creates the unemployed and the circle that they are currently sitting in. In Australia there is a consensus that think that the unemployed don’t want to work and are not willing to find work; this claiming that they are lazy and conning the government for benefits (if they receive them). 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